Speaking of Classy

It appears the Coors Light billboard that greeted us in Belfast is an entire ad campaign spread throughout the city. It's on billboards, busses, bus stops, and buildings. There are several ads, each with a dumb saying associated with it. For example a follow up ad to "Bears ate my clothes," is "I was left with nothing except my tight leopard print underpants." Huh? In another strange twist, the guy who I thought was a Kurt Russell look-alike is actually a very disturbing looking (old, wrinkled, grisly, rough, super mulleted, cut off jean shirt wearing) Jean-Claude VanDamme. So disturbing looking it took me two days to realize it is him. How bad do things have to get to hawk Coors Light beer in Northern Ireland? Of course I must report that the ads seem to be working. Last night I noticed a perfectly sane looking Irish couple ordering Coors Light (on their own volition) with many other actually good beers available. Weird. They even seemed to enjoy it. I guess the deceptive influence of small Belgians in denim cut off shirts can't be overestimated.